The design prominently features:
- Stars: Serving as a symbol to represent the collective strength and potential of the Hispanic community, similar to the way a guiding star leads the way.
- Flowing lines: Representing the constant movement of the game and a reminder to “always be ready,” -- advice which was given to Ferreira by Gonzalez.
- Soccer cleats: Illustrating the connection between coach and player through the beautiful game.
Barrera’s design is featured on a special edition soccer ball which Ferreira gifted to Gonzalez and serves as a symbol of the impact that coaches have on players' lives every day. The ball will make several special appearances during the match, including the TNT Sports pre-game show and the Telemundo halftime show.
In addition, elements from Barrera’s design will be featured across environmental stadium signage, including the center circle, player arch, and photo boards, as well as flag giveaways which AT&T will hand out to fans before the game at Fan HQ. The USA’s captain will also wear a special edition armband featuring the artwork during the match, while seat covers featuring the design will also adorn the Insiders section, presented by Marriott Bonvoy.
In addition, U.S. Soccer will invite more than 10 Hispanic coaches from the Austin area to the USMNT match and will offer them an elevated experience that includes tickets, pre-match field level access, halftime recognition, and a mini soccer ball featuring Barrera’s ‘Cultural Connections’ design, which will be given out to each coach personally by U.S. Soccer Assistant Sporting Director and former USMNT defender Oguchi Onyewu.
Last year, U.S. Soccer and AT&T debuted ‘Cultural Connections’ with a collaboration between USMNT forward Ricardo Pepi and artist Luis Pinto to bring to life the player’s Mexican American heritage and life experiences to life.
