BRAND PROTECTION

WHY BRAND PROTECTION MATTERS:

The U.S. Soccer Federation holds its brand in the highest regard, as it represents the passion and dedication of millions of players, fans, coaches and referees nationwide. Protecting this legacy for future generations requires safeguarding U.S. Soccer’s trademarks, logos, and other intellectual property.

A strong brand is more than just a logo; it is a symbol of everything we stand for: sportsmanship, unity, and excellence. Protecting our brand protects the values it embodies. When someone exploits U.S. Soccer’s intellectual property (IP), it can:

Harm our reputation: Counterfeit merchandise and unauthorized logo use can damage public trust and the integrity of the game.

Mislead consumers: Fake products may be inferior and unsafe, tarnishing the U.S. Soccer name and experience.

Cost us valuable resources: Unauthorized use deprives U.S. Soccer of revenue needed to develop the sport and fuel reinvestment into the soccer ecosystem at all levels.

HOW YOU CAN HELP:

Protecting the U.S. Soccer brand is a team effort. Here's how you can contribute:

Be an informed fan: Familiarize yourself with U.S. Soccer Federation intellectual property. Please see below for official U.S. Soccer logos and trademarks.

Shop authentically: Purchase U.S. Soccer merchandise only from authorized retailers and licensed manufacturers. Officially licensed merchandise will feature the official trademarks listed above and a U.S. Soccer hologram on the packaging.

Report suspicious activity: If you encounter potential unauthorized use of U.S. Soccer Federation IP, report it immediately here.

Embrace fair play: Advocate for ethical behavior online and offline. Do not share or promote unauthorized content using U.S. Soccer trademarks.

Using U.S. Soccer Federation Intellectual Property: If you wish to use any U.S. Soccer intellectual property, you will need authorization. Unless you have authorization, you are not permitted to produce, distribute, or sell any products that bear U.S. Soccer marks, including the production of samples to show manufacturing or product capabilities.

We thank you for your continued support.