About the Campaign

To help everyone make the case for soccer, Soccer Forward's Keeping Score of What Matters campaign gives you the tools, language, and materials to showcase the power of soccer in your community – friendships made, confidence built, dreams inspired, and communities strengthened.

Through the Storytelling Toolkit, you have access to customizable assets, storytelling tools, research-backed proof points, and opportunities to leverage the Soccer Forward brand - making it easier than ever to share how soccer helps you and your community keep score.

Soccer Forward Fests bring the campaign to life — creating opportunities for communities nationwide to celebrate, connect, and share their stories of how soccer helps them keep score of what matters.

Together, we’ll grow the game and build a legacy that lasts far beyond the final whistle.

Together, we’ll keep score of what matters.