ATLANTA (March 3, 2026) - The countdown to the FIFA Men’s World Cup 2026 continues. With 100 days remaining, U.S. Soccer today announced a coast-to-coast slate of fan experiences designed to bring fans and supporters closer to the game than ever before. The countdown will include a live Roster Reveal Party in New York City, U.S. Soccer House presented by Bank of America in Los Angeles, and community-driven Soccer Forward Fests nationwide, marking the official start of U.S. Soccer’s 100-day countdown campaign to ensure fans everywhere can take part this summer.
U.S. Soccer will host and support dozens of fan events, engage thousands of youth players through free programming, and expand access and participation for fans nationwide. The experiences are designed to be free and open, reaching millions of supporters across digital, broadcast, and in-person experiences. Fans will also be able to show their support nationwide, with official U.S. Soccer merchandise available at more than 30,000 retail locations across the country at partners such as Walmart, Dick’s Sporting Goods, Kohl’s and online at the official U.S. Soccer store. Every official U.S. Soccer product purchased helps to raise funds that go back into supporting and growing soccer in America.
Creating a Legacy
Soccer Forward Fests will bring the celebration directly into communities nationwide. Powered by the Soccer Forward Foundation, and developed in partnership with Common Goal, the initiative supports locally led events that celebrate the sport’s impact beyond the scoreboard. The events aim to expand access to the game, inspire the next generation, and strengthen communities through soccer.
Organizations nationwide can register soccer-related events and will receive access to the Soccer Forward Fest Toolkit, which provides resources to support locally driven, soccer-centered community experiences. Soccer Forward Fests are designed to personify Soccer Forward's Keeping Score of What Matters campaign, which provides the tools, language, and materials to showcase the power of soccer.
Together, these initiatives represent more than a countdown; they signal how U.S. Soccer is transforming the World Cup from a tournament into a nationwide cultural moment.
"At 100 days out, we are focused on making sure the U.S. Men's National Team is in the best position for success this summer, while also ensuring that every soccer fan, in every community, feels part of our World Cup journey,” said JT Batson, U.S. Soccer CEO. "And we know the impact won’t end when the final whistle blows. This FIFA Men’s World Cup is an opportunity to create lasting momentum by inspiring new fans, expanding access and participation to the game, and strengthening the foundation for the next generation.”
U.S. Soccer House to Anchor Fan Experiences
U.S. Soccer House presented by Bank of America will serve as the ultimate destination for U.S. Soccer fandom during the FIFA Men’s World Cup 2026. Opening June 11 in Venice Beach, California, the immersive space will feature watch parties, appearances by U.S Soccer legends, exclusive fan moments, a dedicated stage for speaker sessions and celebrity appearances, and live podcast recordings. The Bank of America Vault will offer premium match viewing, hospitality amenities, and curated programing, highlighting Bank of America’s commitment to elevating access and fan experiences throughout the tournament. Attendance will be open to registered members of the U.S. Soccer Insiders program (complimentary registration available), with ADA accessible floors. Advance registration details will be announced in the coming weeks.
A Movement Built for Fans & the Soccer Community
While U.S. Soccer House will serve as a central hub during the tournament, the countdown starts now. In the weeks ahead, U.S. Soccer will roll out a series of fan-focused moments and national touchpoints, including:
- On March 9, the U.S. Soccer ticket draw application opens to eligible U.S. Soccer Insiders who are Premium and above. Insiders who are selected will have the opportunity to purchase tickets to select 2026 FIFA Men’s World Cup matches hosted in the United States.
- In March, new match kits, designed in partnership with Nike and informed by MNT players, will finally be unveiled after much fan speculation.
- Night Before Parties and Block Parties during send-off matches in Atlanta, Charlotte, and Chicago will gather fans of all ages for an electric pre-match rally, creating spaces where longtime supporters and new fans can root for the USMNT side by side. The U.S. Men’s National Team roster will be announced on May 26 at a free Roster Reveal Party in New York City with the NJ / NY Host Committee. The event will stream nationwide and include player appearances and surprise guests. Following the announcement, U.S. Soccer will launch “26 for 26,” a player-focused content series.
- The team will then leave to train at the new Arthur M. Blank U.S. Soccer National Training Center, located in Fayette County, Georgia, near the Town of Trilith, the new home for soccer in America.
- In June, U.S. Soccer will launch one-of-a-kind, limited-edition apparel designed in collaboration with creative voices in all 11 U.S. host cities.
- Atlanta will host the first of two sendoff matches at Mercedes-Benz Stadium, beginning with the USA facing Belgium on March 28, followed by a matchup against Portugal on March 31. The action then shifts to Charlotte, N.C., where Bank of America Stadium will host the Allstate Continental Clásico against Senegal on May 31. The USMNT will wrap up its FIFA Men’s World Cup preparation schedule on June 6, taking on Germany in the Coca-Cola Send-Off Match at Soldier Field in Chicago.
- And a multi-part documentary series chronicling the USMNT’s preparation for the 2026 FIFA Men’s World Cup will premiere on HBO Max.
"As we reach the 100-day countdown, you can feel the excitement build in local communities throughout the country,” said David Wright, U.S. Soccer Chief Commercial Officer. “We’re delighted our commercial partners are investingin meaningful ways to create unforgettable experiences and products for our fans during this historic time.”
