ATLANTA (May 5, 2026) —U.S. Soccer today announced the launch of U.S. Soccer House presented by Bank of America, the official home for all U.S. Soccer fans during the 2026 FIFAMen’s World Cup. Located one block from the shores of Venice Beach, U.S. Soccer House will be open June 11–26, offering a free experience for fans of all ages to gather, celebrate and support the United States Men’s National Team (USMNT).
“Fandom is what drives this game forward in this country, and U.S. Soccer House presented by Bank of America is about bringing fans closer to it than ever before,” said David Wright, Chief Commercial Officer at U.S. Soccer. “Whether you’ve followed this team your whole life or are just discovering them this summer, this is a place where you can feel U.S. Soccer is Yours and you can feel connected to the players, to each other, and to the energy of the Men’s World Cup.”
Serving as U.S. Soccer’s hub throughout the group stage of the tournament, U.S. Soccer House is designed to bring the energy of the Men’s World Cup to life at the intersection of sport, culture, and entertainment. At its center is a high-energy viewing and programming space, anchored by a massive screen broadcasting the day’s top matches. The space will feature the U.S. Men’s National Team watch parties, including matchups against top global competition, alongside select matches from other Men’s World Cup groups when the U.S. team is not playing. Fans can also engage with a curated lineup of live programming with special guests, including music, podcast recordings, post-match shows, and speaker sessions. As both a viewing hub and live content stage, the House will host live recordings and real-time storytelling throughout the group stage of the tournament.
“Soccer brings communities together in powerful ways, and our partnership with U.S. Soccer is rooted in a shared commitment to making the game more accessible and creating meaningful experiences,” said David Tyrie, President, Marketing, Digital and Specialized Consumer Client Solutions at Bank of America. “U.S. Soccer House brings the excitement of the Men’s World Cup to life, and as the Official Bank Sponsor, we’re proud to help create a home where fans of all ages can come together and celebrate the power of the sport.”
As part of the core pillar of the Federation's In Service to Soccer strategy, U.S. Soccer House exemplifies the idea that U.S. Soccer Is Yours, a commitment to ensuring that everyone who cares about the game in the United States feels connected to, supported by, and empowered through U.S. Soccer. U.S. Soccer House brings this vision to life as a dedicated space celebrating and honoring the passion and support of its fans.
What Fans Can Expect
Across the two-week period, U.S. Soccer House will blend live content, fan engagement, special events, and partner activations into one dynamic destination. Highlights include:
- Meet and Greets – Appearances from USWNT players, USMNT legends, former U.S. World Cup referees, and former U.S. Soccer coaches, players, and staff.
- Special Event Screening – The HBO Original sports documentary series U.S. AGAINST THE WORLD: FOUR YEARS WITH THE MEN’S NATIONAL SOCCER TEAM, produced by Park Stories, will screen Episode 5 on June 11 from 6 p.m. to 8 p.m. PT.
- U.S. Soccer Podcast Presented by Henkel – Recorded live from Soccer House with stories, guests, and behind-the-scenes moments throughout the tournament.
- Inclusive Activations – Organizations such as Special Olympics and Amputee Soccer will create opportunities for athletes of all ages and abilities to engage with the sport.
- U.S. Soccer on the Beach – Special beach soccer matches on June 21 featuring both the U.S. Men’s and U.S. Women’s Beach Soccer National Teams, alongside a community impact event hosted by Soccer Forward. Local youth will participate in an on-the-sand workshop focused on leadership and beach soccer fundamentals, with opportunities to engage directly with National Team players.
- Mascot Appearances – Banner, the official U.S. Soccer mascot, will join matchday festivities with exclusive giveaways and pre-match concerts.
Together, the programming reflects the full spectrum of soccer in the United States, from elite competition to community impact, reinforcing the idea that the game belongs to everyone. This includes the ongoing work of Soccer Forward, the Federation’s 2026 FIFA Men’s World Cup legacy and social impact arm, which is focused on expanding access to the game and strengthening communities through soccer nationwide.
Matchday Gear and Brand Activations
At the U.S. Soccer Store presented by Visa, fans can gear up for matchday with the latest from Nike, New Era, and more, including exclusive drops and on-site jersey customization with official player names and numbers.
At the BofA Fan Bands station, guests can design and create their own wearable keepsake – an interactive way to showcase team pride and take home a piece of the FIFA Men’s World Cup.
Fans can celebrate the tradition of trading cards through an interactive digital activation that allows them to create and collect personalized digital cards on-site as keepsakes, while also trading stickers to build out a FIFA Men’s World Cup 2026 collection. Attendees can get match-day ready in a dedicated fan zone featuring live face art, where skilled artists apply bold, custom designs on-site—offering a quick, lasting way for fans to showcase their team pride. Through an immersive memorabilia activation, fans can view authentic, player-signed jerseys up close and learn how to bid on these one-of-a-kind items, creating a seamless path to owning a piece of match-day history.
Interactive partner elements will be woven throughout the space—from personalized keepsakes to immersive digital moments—providing attendees with meaningful ways to engage with the game. Beverage service and product tastings offer welcoming spaces to recharge between matches while staying connected to the tournament’s energy. Creative and digital activations further encourage participation through hands-on interactions, personalized content, and shareable moments, while large-scale visual installations enhance the overall atmosphere. Together, these fan-focused elements create a cohesive and dynamic environment that brings the sport to life and fosters lasting connections.
U.S. Soccer House, located at 57 Windward Ave. in Venice, CA, will be open Monday through Thursday from 12:00 p.m. to 8:00 p.m. and Friday through Sunday from 10:00 a.m. to 10:00 p.m. The space welcomes fans from across the country to gather, connect, and experience the excitement of the 2026 FIFA World Cup, including cheering on the U.S. Men’s National Team from June 11–16.
Entry is open to all registered members of the free U.S. Soccer Insider program; for more information and to register for access, visit the U.S. Soccer House webpage.
